Automated Business Reviews Based on Patron Sentiment

ABSTRACT

Embodiments disclosed herein generally relate to a method and system of determining an overall sentiment of a facility. A computing system receives a video stream, including a plurality of frames, of one or more patrons in a facility over a first time period. The video stream includes data indicative of a sentiment of each of the one or more patrons. The computing system parses the plurality of frames to determine the sentiment of the patron based at least on audio and visual cues of the patron captured in the video stream during the first time period. The computing system aggregates one or more sentiments corresponding to the one or more patrons in a data set indicative of an overall sentiment of the facility. The computing system generates a sentiment value corresponding to the overall sentiment of the facility. The computing system outputs the overall sentiment of the facility.

CROSS-REFERENCE TO RELATED APPLICATIONS

This is a continuation of U.S. application Ser. No. 15/895,380, filedFeb. 13, 2018, the content of which is hereby incorporated by referencein its entirety.

BACKGROUND

The present disclosure generally relates to a method and a system fordetermining an overall sentiment of a facility.

When consumers consider becoming customers of a business, they oftenresearch the quality of the business. Consumers may consult friends andfamily to learn of a business' reputation through word of mouth.Consumers may also consult third parties that rate business. Some ofthese third parties use a business rating score that indicates thebusiness' reputation. For example, when a consumer considers going to anew restaurant, the consumer may perform an Internet search to findreviews of the restaurant posted by other Internet users.

Businesses further rely on business rating scores to adjust a quality ofservice provided by the business. For example, by identifying weaknessesin the business' structure or service in reviews of the business postedby other Internet users, a certain business may address those weaknessesin an attempt to improve its business structure or service.

SUMMARY

Embodiments disclosed herein generally relate to a method and system ofdetermining an overall sentiment of a facility. In one embodiment, amethod is disclosed herein. A computing system receives a video stream,including a plurality of frames, of one or more patrons in a facilityover a first time period. The video stream includes data indicative of asentiment of each of the one or more patrons. For each patron in thevideo stream, the computing system parses the plurality of frames todetermine the sentiment of the patron based at least on audio and visualcues of the patron captured in the video stream during the first timeperiod. The computing system aggregates one or more sentimentscorresponding to the one or more patrons in a data set indicative of anoverall sentiment of the facility. The computing system generates asentiment value corresponding to the overall sentiment of the facilitybased on the data set. The computing system outputs the overallsentiment of the facility based on the generated sentiment value.

In some embodiments, the sentiment of the patron comprises the attitudethe patron is conveying toward the facility.

In some embodiments, in the method above, the computing system receivesa second video stream including a second plurality of frames of one ormore patrons in the facility over a second time period succeeding thefirst time period. The video stream includes data indicative of each ofthe one or more patrons over the second time period. For each patron inthe second video stream, the computing system parses the secondplurality of frames to determine the sentiment of the patron based atleast on audio and visual cues of the patron captured in the secondvideo stream during the second time period. The computing systemaggregates one or more sentiments corresponding to the one or morepatrons in a second data set indicative of an overall sentiment of thefacility over the second time period. The computing system appends thesecond data set to an overall data set that includes at least the dataset of one or more sentiments over the first time period. The computingsystem generates an updated sentiment value corresponding to an overallsentiment of the facility, spanning the first time period and the secondtime period, based on the appended data set. The computing systemoutputs the updated sentiment of the facility based on the generatedupdated sentiment value.

In some embodiments, for each patron in the video stream, parsing theplurality of frames to determine the sentiment of the patron based atleast on audio and visual cues of the patron captured in the videostream during the first time period includes the computing systemfurther parses the plurality of frames to identify one or more wordsspoken by evaluating one or more lip movements of the patron.

In some embodiments, for each patron in the video stream, parsing theplurality of frames to determine the sentiment of the patron based atleast on audio and visual cues of the patron captured in the videostream during the first time period includes the computing systemparsing the plurality of frames to identify one or more facialexpressions of the patron by evaluation one or more facial movements ofthe patron.

In some embodiments, generating a sentiment value corresponding to theoverall sentiment of the facility based on the data set includes thecomputing system adjusting the sentiment value based on at least one ofa time of day, current weather conditions, current events, current dayof the year, and type of facility.

In some embodiments, receiving a video stream comprising a plurality offrames of one or more patrons in a facility over a first time period,the video stream including data indicative of a sentiment of each of theone or more patrons, includes the computing system receiving a pluralityof video streams. Each video stream of the plurality of video streamscorresponds to a bounded location in the facility.

In some embodiments, for each patron in the video stream, parsing theplurality of frames to determine the sentiment of the patron based atleast on audio and visual cues of the patron captured in the videostream during the first time period includes the computing systemparsing the plurality of frames to identify one or more key termsrelating to one or more dimensions of the facility.

In another embodiment, a method is disclosed herein. A computing systemreceives a video stream, including a plurality of frames, of one or morepatrons in a facility over a first time period. The video streamincludes data indicative of a sentiment of each patron over the firsttime period. For each patron in the video stream, the computing systemparses the plurality of frames to determine the sentiment of the patronbased at least on audio and visual cues of the patron captured in thevideo stream. The computing system appends the sentiment of each patroncaptured during the first time period to an overall data set indicativeof an overall sentiment of the facility for a time preceding the firsttime period to generate an updated data set. The computing systemgenerates a sentiment value corresponding to the overall sentiment ofthe facility based on the updated data set. The computing system outputsthe overall sentiment of the facility based on the generated sentimentvalue.

In some embodiments, the sentiment of the patron comprises the attitudethe patron is conveying toward the facility.

In some embodiments, for each patron in the video stream, parsing theplurality of frames to determine the sentiment of the patron based atleast on audio and visual cues of the patron captured in the videostream during the first time period includes the computing systemfurther parses the plurality of frames to identify one or more wordsspoken by evaluating one or more lip movements of the patron.

In some embodiments, for each patron in the video stream, parsing theplurality of frames to determine the sentiment of the patron based atleast on audio and visual cues of the patron captured in the videostream during the first time period includes the computing systemparsing the plurality of frames to identify one or more facialexpressions of the patron by evaluation one or more facial movements ofthe patron.

In some embodiments, generating a sentiment value corresponding to theoverall sentiment of the facility based on the data set includes thecomputing system adjusting the sentiment value based on at least one ofa time of day, current weather conditions, current events, current dayof the year, and type of facility.

In some embodiments, receiving a video stream comprising a plurality offrames of one or more patrons in a facility over a first time period,the video stream including data indicative of a sentiment of each of theone or more patrons, includes the computing system receiving a pluralityof video streams. Each video stream of the plurality of video streamscorresponds to a bounded location in the facility.

In some embodiments, for each patron in the video stream, parsing theplurality of frames to determine the sentiment of the patron based atleast on audio and visual cues of the patron captured in the videostream during the first time period includes the computing systemparsing the plurality of frames to identify one or more key termsrelating to one or more dimensions of the facility.

In some embodiments, the one or more dimensions correspond to at leastone of food, atmosphere, and service of the facility.

In another embodiment, a system is disclosed herein. The system includesa processor and a memory. The processor is in communication with one ormore input devices. The processor receives a data stream indicative of asentiment of each of the one or more patrons in a facility. The memoryhas programming instructions stored thereon. The programminginstructions, which, when executed by the processor, performs anoperation. The operation includes, for each patron in the video stream,parsing the data stream to determine the sentiment of the patron basedat least on audio and visual cues of the patron captured in the videostream during the first time period. The operation further includesaggregating one or more sentiments corresponding to the one or morepatrons in a data set indicative of the overall sentiment of thefacility. The operation further includes generating a sentiment valuecorresponding to the overall sentiment of the facility based on the dataset. The operation further includes outputting the overall sentiment ofthe facility based on the generated sentiment value.

In some embodiments, the sentiment of the patrons is an attitude thepatron is conveying toward the facility.

In some embodiments, the one or more input devices positioned in thefacility includes a mobile device of the patron, while the patron is atthe facility.

In some embodiments, the operation may further include receiving asecond data stream of one or more patrons in the facility over a secondtime period succeeding the first time period. The data stream includesdata indicative of a sentiment of each of the one or more patrons overthe second time period. The operation may further include, for eachpatron in the second data stream, parsing the second data stream todetermine the sentiment of the patron based at least on audio and visualcues of the patron captured in the second data stream. The operation mayfurther include aggregating one or more sentiments corresponding to theone or more patrons in a second data set indicative of the overallsentiment of the facility. The operation may further include appendingthe second data set to an overall data set that includes at least thedata set of one or more emotions over the first time period. Theoperation may further include generating an updated sentiment valuecorresponding to the overall sentiment of the facility, spanning thefirst time period and the second time period, based on the appended dataset. The operation may further include outputting the updated sentimentof the facility based on the generated updated sentiment value.

BRIEF DESCRIPTION OF THE DRAWINGS

So that the manner in which the above recited features of the presentdisclosure can be understood in detail, a more particular description ofthe disclosure, briefly summarized above, may be had by reference toembodiments, some of which are illustrated in the appended drawings. Itis to be noted, however, that the appended drawings illustrate onlytypical embodiments of this disclosure and are therefore not to beconsidered limiting of its scope, for the disclosure may admit to otherequally effective embodiments.

FIG. 1 is a block diagram illustrating a computing environment,according to one embodiment.

FIG. 2 is a block diagram illustrating computing system of the computingenvironment of FIG. 1 in more detail, according to one embodiment.

FIG. 3A is a flow diagram illustrating a method of determining anoverall sentiment of a facility, according to one embodiment.

FIG. 3B is a flow diagram illustrating a method of determining anoverall sentiment of a facility, according to one embodiment.

FIG. 4 is a flow diagram illustrating a method of determining an overallsentiment of a facility, according to one embodiment.

FIG. 5 is a flow diagram illustrating a step of the method of FIG. 4 inmore detail, according to one embodiment.

FIG. 6 is a flow diagram illustrating a step of the method of FIG. 4 inmore detail, according to one embodiment.

FIG. 7 is a flow diagram illustrating a step of the method of FIG. 4 inmore detail, according to one embodiment.

FIG. 8 is a flow diagram illustrating a method of generating a localizedsentiment and overall sentiment for a facility, according to oneembodiment.

FIG. 9 is a block diagram illustrating a computing system, according toone embodiment.

FIG. 10 is a block diagram illustrating a computing environment,according to one embodiment.

To facilitate understanding, identical reference numerals have beenused, where possible, to designate identical elements that are common tothe figures. It is contemplated that elements disclosed in oneembodiment may be beneficially utilized on some embodiments withoutspecific recitation.

DETAILED DESCRIPTION

The present disclosure generally relates to a method and system fordetermining an overall sentiment of the facility. The methods discussedherein provide a dynamic approach for a business to identify how patronsperceive the business. For example, the methods discussed hereinleverage data captured by one or more recording devices positioned inthe facility to analyze one or more audio or visual cues exhibited bypatrons of the facility. By analyzing the one or more audio or visualcues exhibited by patrons, the methods disclosed herein may generate anoverall sentiment of the facility that represents the patrons' overallmood, attitude, or reaction to the facility.

Still further, methods discussed herein allow a business to segment itsfacility for a more granular sentiment analysis of the facility. Forexample, by segmenting the facility, a business can pinpoint weaknessesor strengths of the business' structure or service. Thus, in addition togenerating an overall sentiment of the facility based on the analysis,the methods disclosed herein allow the business to determine a localizedsentiment directed to certain aspects of the facility, such as, but notlimited to, ordering line, condiment table, seating area, and the like.

The sentiment analysis can provide benefits to both the business and theconsumers. For the business, the sentiment analysis can provide acritique of the business' structure and service, thereby allowing thebusiness to improve its weaknesses. Further, the sentiment analysisprovides a real time determination of how patrons perceive the businessstructure and service of the business, eliminating a post-hoc reviewposted to the Internet by one or more patrons. For the consumer, thesentiment analysis can provide a different aspect to the business reviewprocess as compared to those previously existing systems. As such, theconsumer can view reviews of the restaurant that are based on patrons'emotions exhibited in the facility.

FIG. 1 is a block diagram illustrating a computing environment 100,according to one embodiment. Computing environment 100 includes on-sitecomponents 101 and off-site components 103 communicating over network105. On-site components 101 may be positioned within a facility 102. Insome embodiments, facility 102 may be a restaurant, a fast foodestablishment, a coffee shop, an ice cream parlor, and the like.Generally, facility 102 may be any service driven business model forwhich reviews are typically generated.

Facility 102 includes one or more data recording devices 110 and anon-site computing system 112. One or more data recording devices 110 arein communication with on-site computing system 112 via a network 115.Each of one or more data recording devices 110 may be any device capableof recording at least one of audio or visual information. For example,one or more data recording devices 110 may include a microphone devicecapable of recording audio information in facility 112. In anotherexample, one or more data recording devices 110 may include a camerathat is capable of recording visual information in facility. In someembodiments, one or more data recording devices 110 may include a camerathat is capable of recording both audio and visual information.

Each data recording devices 110 is positioned within facility 102 tocapture audio and visual cues performed by each of one or more patrons106 of the facility 102. For example, each of one or more data recordingdevices 110 are positioned within facility 102 to capture a sentiment ofeach of one or more patrons 106 that is exhibited through one or morevisual cues performed by each patron 106. For example, each datarecording device 110 may capture at least one or more of body languageof each patron 106, words spoken by each patron 106, lip movements ofeach patron 106, visual gestures of each patron 106, and the like.

In some embodiments, on-site components 101 may further include personalcomputing devices 108 of each patron 106. Each personal computing device108 may include an application installed thereon that gives theapplication permission to record at least one of audio and visual cues.For example, the application installed on personal computing device 108may receive permission to activate a camera and/or microphone ofcomputing device 108 when application determines (e.g., through locationservices) that patron 106 is inside (or near) facility 102. Similar todata recording devices 110, when activated, personal computing device108 records a data stream that includes at least one of audio and visualinformation.

The streams of data recorded by each data recording device 110 and eachpersonal computing device 108 may be transmitted off-site. Off-sitecomponents 103 generally include one or more computing devices 104. Eachcomputing device 104 is configured to receive at least a portion of thestreams of data transmitted by each recording device 110 and eachcomputing device 108. In some embodiments, data recording devices 110and personal computing devices 108 transmit the streams of data tocomputing devices 104 in real-time (or near real-time). In otherembodiments, data recording devices 110 and personal computing devices108 transmit the streams of data to computing devices 104 periodically.For example, data recording devices 110 and personal computing devices108 may transmit the streams of data to computing devices 104 atpre-determined times throughout a day, week, etc.

Computing device 104 processes the streams of data to determine anoverall sentiment of the facility. In other words, computing device 104processes the streams of data to determine an overall mood, attitude, orreaction to facility 102, based on an aggregation of sentiments ofpatrons 106.

FIG. 2 is a block diagram illustrating computing device 104 in moredetail, according to one embodiment. Computing device 104 may includesentiment analyzer 202. Sentiment analyzer 202 is configured to processone or more streams of data to determine the overall sentiment offacility 102. Sentiment analyzer 202 may include lip movement agent 204,audio analyzer 206, facial reader 208, environmental factor agent 210,video stream receiver 212, and facility segmentor 214.

Data stream receiver 212 may be configured to receive one or more datastreams from one or more data recording devices 110. In someembodiments, data stream receiver 212 may be further configured toreceive one or more data streams from one or more personal computingdevices 108 of one or more patrons 106. Data stream receiver 212 maypartition each of one or more data streams into a plurality of frames.Partitioning the one or more data streams into a plurality of framesaids in more accurately identifying a sentiment of one or more patrons106, in part, by slowing down the one or more data streams and analyzingthe data streams over smaller, discrete time periods.

Lip movement agent 204 is configured to analyze a lip movement of eachpatron 106 in the one or more streams of data. In each frame of video,lip movement agent 204 may map a location of a patron's 106 lip overtime. Based on the change of location of a patron's lip, lip movementagent 204 may be able to determine a word spoken by patron 106. Suchfunctionality aids in determining a sentiment of a user in situationswhere only visual information is captured in the one or more streams ofdata. Further, such functionality may aid in determining words said bypatron 106 in situations where both visual and audio information iscaptured in the one or more streams of data. For example, in embodimentswhen facility 102 includes many patrons 106, it may be difficult forsentiment analyzer 202 to identify words said by patrons 106. In theseembodiments, lip movement agent 204 aids in accurately identifying wordssaid, by not having to factor into filtering “cross-talk” between two ormore patrons 106. The process carried out by lip movement agent 204 tomap lip movements to one or more words is discussed in more detailbelow, in conjunction with FIG. 5.

Audio analyzer 206 is configured to analyze one or more visual cuesincluded in the one or more streams of data. For example, audio analyzer206 may parse the streams of data into one or more frames of audio (oraudio and video). In each frame of audio, audio analyzer may determineone or more words spoken by patrons 106. For example, audio analyzer 206may use voice recognition software to identify one or more words spokenby patrons 106. In some embodiments, audio analyzer 206 may work inconjunction with one or more components of sentiment analyzer 202 toassociate particular words with a given patron. For example, audioanalyzer 206 may provide a confirmation that the word predicted by lipmovement agent 204. The process carried out by audio analyzer 206 todecipher words recited by patrons 106 in the facility 102 is discussedin more detail below, in conjunction with FIG. 7.

Facial reader 208 is configured to analyze facial expression of eachpatron 106 in the one or more streams of data. For example, facialreader 208 may partition the streams of data into one or more frames ofvideo. Facial reader 208 may place one or more plot points on one ormore points of interest on the face of patron 106. Facial reader 208 maythen compare the face of patron 106 to a database of facial expressionsusing the one or more plot points. Based on this comparison, facialreader 208 is able to determine an expression of patron 106 over aperiod of time. The process carried out by facial reader 208 to identifya sentiment expressed by patron 106 through body language is discussedin more detail below, in conjunction with FIG. 6.

Environmental factor agent 210 may be in communication with one or moreexternal feeds. Each of the one or more external feeds may be directedto one or more of weather, current events, and various otherenvironmental factors. Further, environmental factor agent 210 may tracka current time of day, current date, current season, upcoming holiday,and the like. Environmental factor agent 210 takes into account one ormore environmental factors when generating an overall sentiment of thefacility. For example, environmental factor agent 210 may apply adifferent weight to the overall sentiment analysis for facility 102,responsive to determining that there are blizzard conditions outside.Thus, rather than determining that patrons 106 are expressing a negativesentiment towards facility 102, environmental factor agent 210 mayattribute the negative sentiment towards blizzard conditions. Similarly,environment factor agent 210 may apply a different weight to the overallsentiment analysis for facility 102, responsive to determining that thecurrent day is Thanksgiving. Thus, rather than determining that patrons106 are expressing an overly positive sentiment toward facility 102,environmental factor agent 210 may attribute a portion of the overtlypositive sentiment towards the Thanksgiving holiday.

Facility segmentor 214 may be configured to segment facility 102 intoone or more locations. By segmenting facility 102 into one or morelocations, sentiment analyzer 202 may be able to generate an overallsentiment for each location in facility 102, thereby providing a moreaccurate determination of the overall sentiment of facility 102. In someembodiments, facility segmentor 214 may strategically segment a facility102 into one or more locations, such that each location is attributed toa particular service of facility 102. For example, facility segmentor214 may segment a coffee shop into three locations: a first locationthat encompasses the ordering line, a second location that encompasses acoffee add-on station, and a third location that encompasses the seatinglocation for patrons. Such segmentation allows for sentiment analyzer topinpoint an overall sentiment of patrons 106 in each location offacility 102. For example, an overall sentiment for the first locationencompassing the ordering line may be fairly negative, while an overallsentiment for the third location encompassing the seating area forpatrons 106 may be positive. This may correspond to slower orderinglines, which may be improved by adding staff members to an orderingcounter.

Referring back to FIG. 1, in some embodiments, on-site components 101may further include one or more computing systems 112. In someembodiments, computing systems 112 may be in communication with at leastone or more data recording devices 110 over network 115. Computingsystems 112 may be substantially similar to computing systems 104 ofoff-site components 103. In some embodiments, computing systems 112 mayinclude sentiment analyzer 202, and rather than transmit one or moredata streams to off-site components 103, processing may be performedon-site in facility 102. In some embodiments, computing systems 112 mayinclude a portion of the components of sentiment analyzer 202. Forexample, computing systems 112 may include facility segmentor 214, andall segmentation of facility 102 is performed on-site.

FIG. 3A is a flow diagram illustrating a method 300 of determining anoverall sentiment of a facility, according to one embodiment. Althoughmethod 300 is discussed in conjunction with computing system 104, thoseskilled in the art would readily understand that at least a subset ofsteps in method 300 may be performed by computing system 112.

Method 300 begins at step 302. At step 302, computing system 102receives a stream of data indicative of a sentiment of each patron of aduration, d. For example, data stream receiver 212 of sentiment analyzer202 may receive one or more streams of data from facility 102. In someembodiments, data stream receiver 212 may receive one or more streams ofdata exclusively from data recording devices 110. In some embodiments,data stream receiver 212 may receive one or more streams of dataexclusively from personal computing devices 108 of patrons 106 infacility 102. In some embodiments, data stream receiver 212 may receiveone or more streams of data from both data recording devices 110 andpersonal computing devices 108.

At step 304, sentiment analyzer 202 selects a first patron 106 in thedata stream. For example, the one or more data streams may include oneor more video data streams depicting patrons 106. Sentiment analyzer 202selects a first patron 106 depicted in the one or more video datastreams. For example, sentiment analyzer 202 can focus on a first patron106 in the one or more video data streams over the duration, d.

At step 306, sentiment analyzer 202 can determine a sentiment ofselected patron 106 based on one or more audio or visual cues ofselected patron 106. For example, sentiment analyzer 202 may determine asentiment of selected patron 106 by assigning a numerical value topatron 106 corresponding to the sentiment of patron 106. In someembodiments, numerical value may be a value between one and one-hundred.In some embodiments, numerical value may be a value between one andfive. In some embodiments, numerical value may be binary, either zero orone. Sentiment analyzer 202 may determine a sentiment of selected patron106 based on one or more of body language, lip movement, audiorecordings, or facial expressions of patron 106 over duration, d. Insome embodiments, lip movement agent 204 determines a sentiment ofselected patron 106 by mapping lip movement of patron 106 to one or morewords. In some embodiments, audio analyzer 206 determines a sentiment ofselected patron 106 by analyzing an audio stream to determine one ormore words spoken by patron 106. In some embodiments, body languageanalyzer 208 determines a sentiment of selected patron by mapping one ormore bodily movements of patron to one or more gestures. Those skilledin the art would readily understand that lip movement agent 204, audioanalyzer 206, and body language analyzer 208 may work in conjunction todetermine the sentiment of selected patron 106.

At step 308, sentiment analyzer 202 determines whether there are anyremaining patrons 106 in the one or more data streams for which asentiment has not been determined. If there are more patrons 106 in theone or more data streams for which a sentiment has not been determined,method 300 reverts to step 304 for selection of one of the remainingpatrons 106. If, however, sentiment analyzer determines that a sentimenthas been determined for each patron 106 in the one or more data streams,method 300 proceeds to step 310.

At step 310, sentiment analyzer 202 aggregates the sentiments of allpatrons 106 captured in the one or more data streams over the firstduration d. For example, sentiment analyzer 202 may aggregate thenumerical values corresponding to the sentiments of each patron 106 in adata set.

At step 312, sentiment analyzer 202 generates an overall sentiment valuecorresponding to the overall sentiment of the facility. For example,sentiment analyzer 202 generates the overall sentiment value based onthe data set of individual sentiment values of each patron 106.Sentiment analyzer 202 may generate the overall sentiment value based ananalysis of the data set. For example, in a binary system, sentimentanalyzer 202 may determine an overall sentiment value of 0 or 1, basedon which individual sentiment value occurred most frequently. In otherexamples, sentiment analyzer 202 may determine an overall sentimentvalue (regardless of scale) by taking an average of the individualsentiment values in the data set.

In some embodiments, method 300 may further include step 314. At step314, sentiment analyzer may adjust the overall sentiment value based onone or more external factors. For example, sentiment analyzer 202 mayleverage environmental factor agent 210 to more accurately determine thesentiment of selected patron 106. Environmental factor agent 210 mayapply one or more weights to the overall sentiment value that takes intoaccount one or more environmental factors, irrespective of facility 102,that may affect the sentiment of selected patron 106. For example,environmental factor agent 210 may adjust a low scoring overallsentiment value, responsive to determining that the weather isparticularly cold that day. In another example, environment factor agent210 may adjust a high scoring overall sentiment value, responsive todetermining that facility 102 has a 2 for 1 promotion that day.

At step 316, sentiment analyzer 202 outputs the overall sentiment of thefacility based on the overall sentiment value. For example, sentimentanalyzer 202 may post the overall sentiment of facility 102 on a socialmedia site of facility 102. In another example, sentiment analyzer 202may post the overall sentiment of facility 102 on a dedicated sitemaintained by computing systems 104.

FIG. 3B is a flow diagram illustrating a method 350 of determining anoverall sentiment of a facility, according to one embodiment. Method 350is substantially similar to method 300. Although method 350 is discussedin conjunction with computing system 104, those skilled in the art wouldreadily understand that at least a subset of steps in method 350 may beperformed by computing system 112.

Method 350 begins at step 352. At step 352, computing system 102receives a stream of data indicative of a sentiment of each patron of aduration, d. For example, data stream receiver 212 of sentiment analyzer202 may receive one or more streams of data from facility 102 thatincludes at least one of streams from data recording devices 110 andstreams from personal computing devices 108.

At step 354, sentiment analyzer 202 extracts audio or visual cues ofpatrons 106 in the data stream. For example, rather than focus onpatrons 106 on an individualized basis and generate an individualizedsentiment value, sentiment analyzer 202 extracts all audio and visualcues of patrons 106 from the data stream, regardless of patron 106. Suchanalysis may be useful, for example, when words cannot be attributed tocertain patrons 106 in a video stream or in situations where the datastream includes only audio.

At step 356, sentiment analyzer 202 aggregates the extracted audio andvisual cues of all patrons 106 captured in the one or more data streamsover the first duration d. For example, sentiment analyzer 202 mayaggregate one or more of words spoken, bodily gestures, and lipmovements of one or more patrons 106.

At step 358, sentiment analyzer 202 generates an overall sentiment valuecorresponding to the overall sentiment of the facility. Sentimentanalyzer 202 may generate the overall sentiment value based on theextracted audio and visual cues of all patrons 106. For example,sentiment value may total the number of detected positive audio andvisual cues and a number of detected negative audio and visual cues. Inanother example, sentiment analyzer 202 may assign a numerical value toeach extracted audio and visual cue, and subsequently average thenumerical values to generate an overall sentiment value.

In some embodiments, method 350 may further include step 360. At step360, sentiment analyzer may adjust the overall sentiment value based onone or more external factors. For example, sentiment analyzer 202 mayleverage environmental factor agent 210 to more accurately determine theoverall sentiment. Environmental factor agent 210 may apply one or moreweights to the overall sentiment value that takes into account one ormore environmental factors, irrespective of facility 102, that mayaffect the overall sentiment of patrons 106. For example, environmentalfactor agent 210 may adjust a low scoring overall sentiment value,responsive to determining that the weather is particularly cold thatday. In another example, environment factor agent 210 may adjust a highscoring overall sentiment value, responsive to determining that facility102 has a 2-for-1 promotion that day.

At step 362, sentiment analyzer 202 outputs the overall sentiment of thefacility based on the overall sentiment value. For example, sentimentanalyzer 202 may post the overall sentiment of facility 102 on a socialmedia site of facility 102. In another example, sentiment analyzer 202may post the overall sentiment of facility 102 on a dedicated sitemaintained by computing systems 104.

FIG. 4 is a flow diagram illustrating a method of determining an overallsentiment of a facility, according to one embodiment. Although method400 is discussed in conjunction with computing system 104, those skilledin the art would readily understand that at least a subset of steps inmethod 400 may be performed by computing system 112.

Method 400 begins at step 402. At step 402, computing system 102receives a stream of data indicative of a sentiment of each patron of aduration, d+1. The duration d+1 may be at a time subsequent to duration,d, in FIG. 3A. Generally, data stream receiver 212 of sentiment analyzer202 may receive one or more streams of data from facility 102. The oneor more streams of data may include one or more streams of data from atleast one of data recording devices 110 and personal computing devices108.

At step 404, sentiment analyzer 202 selects a first patron 106 in thedata stream. For example, the one or more data streams may include oneor more video data streams depicting patrons 106. Sentiment analyzer 202selects a first patron 106 depicted in the one or more video datastreams. For example, sentiment analyzer 202 focuses on a first patron106 in the one or more video data streams over the duration, d+1.

At step 406, sentiment analyzer 202 determines a sentiment of selectedpatron 106 based on one or more audio or visual cues of selected patron106. For example, sentiment analyzer 202 may determine a sentiment ofselected patron 106 by assigning a numerical value to patron 106corresponding to the sentiment of patron 106. Sentiment analyzer 202 maydetermine a sentiment of selected patron 106 based on one or more ofbody language, lip movement, audio recordings, or facial expressions ofpatron 106 over duration, d+1.

At step 408, sentiment analyzer 202 determines whether there are anyremaining patrons 106 in the one or more data streams for which asentiment has not been determined. If there are more patrons 106 in theone or more data streams for which a sentiment has not been determined,method 400 reverts to step 404 for selection of one of the remainingpatrons 106. If, however, sentiment analyzer determines that a sentimenthas been determined for each patron 106 in the one or more data streams,method 400 proceeds to step 410.

At step 410, sentiment analyzer 202 aggregates the sentiments of allpatrons 106 captured in the one or more data streams over the firstduration d. For example, sentiment analyzer 202 may aggregate thenumerical values corresponding to the sentiments of each patron 106 in adata set.

At step 412, sentiment analyzer 202 appends the aggregated sentimentvalues over duration, d+1, to the aggregated sentiment values overduration, d. For example, computing system 104 may maintain a databaseof sentiment values for a plurality of time periods. Sentiment analyzer202 may continually append new sentiment values to the database, whichmay be used to generate an updated overall sentiment value of facility102.

At step 414, sentiment analyzer 202 generates an updated overallsentiment value corresponding to an updated overall sentiment of thefacility. For example, sentiment analyzer 202 generates the updatedoverall sentiment value based on the data set of individual sentimentvalues that now includes the individualized sentiment values overduration d+1. Sentiment analyzer 202 may generate the overall sentimentvalue based an analysis of the data set.

In some embodiments, method 400 may further include step 416. At step416, sentiment analyzer may adjust the updated overall sentiment valuebased on one or more external factors. For example, sentiment analyzer202 may leverage environmental factor agent 210 to more accuratelydetermine the updated overall sentiment of facility 102. Environmentalfactor agent 210 may apply one or more weights to the updated overallsentiment value that takes into account one or more environmentalfactors, irrespective of facility 102, that may affect the sentiment ofpatrons 106.

At step 418, sentiment analyzer 202 outputs the updated overallsentiment of the facility based on the updated overall sentiment value.For example, sentiment analyzer 202 may post the updated overallsentiment of facility 102 on a social media site of facility 102. Inanother example, sentiment analyzer 202 may post the updated overallsentiment of facility 102 on a dedicated site maintained by computingsystems 104.

FIG. 5 is a flow diagram illustrating step 406 of method 400 of FIG. 4in more detail, according to one embodiment. FIG. 5 illustrates only oneexample of how sentiment analyzer 202 determines a sentiment of apatron. Those skilled in the art would readily understand that the stepsdiscussed below in conjunction with FIG. 5 may factor into at least aportion of the sentiment analysis.

At step 502, lip movement agent 204 receives a plurality of frames ofvideo from one or more data streams. For example, in some embodiments,sentiment analyzer 202 may receive one or more data streams that includeone or more frames of video and one or more frames of audio. Forpurposes of analyzing lip movement of a patron 106, lip movement agent204 requires at least the plurality of frames of video.

At step 504, lip movement agent 204 parses the plurality of frames toevaluate one or more lip movements of patron 106. For example, lipmovement agent 204 may track lip movement of a patron 106 over discretesubsets of the plurality of frames. In some embodiments, lip movementagent 204 may position one or more plot points on one or more interestpoints of patron's lips to evaluate the lip movements.

At step 506, lip movement agent 204 maps the one or more lip movementsto one or more words or phrases. For example, after lip movement agent204 tracks lip movements of a patron 105, lip movement agent 204compares the identified lip movements to one or more words or phrases.Lip movement agent 204 then maps subsets of the plurality of frames tothe identified one or more words or phrases.

At step 508, lip movement agent 204 compares the one or more words orphrases to one or more rules. For example, once lip movement agent 204has a set of words or phrases uttered by patron 106, lip movement agent204 compares the set of words or phrases to one or more rules todetermine whether the one or more words or phrases correspond to aparticular sentiment. In some embodiments, lip movement agent 204applies each individual word to a rule. In some embodiments, lipmovement agent 204 applies subsets of individual words (i.e., phrases)to one or more rules.

At step 510, lip movement agent 204 generates an individualizedsentiment of the patron based on the comparison. For example, lipmovement agent 204 may determine that patron 106 predominately utteredwords that were determined to be negative during the comparison. As aresult, lip movement agent generates an individualized sentiment thatcorresponds to a negative sentiment. In some embodiments, lip movementagent 204 may provide a more refined output. For example, lip movementagent 204 may determine a degree of negativity (or positivity) ofpatron's 106 sentiment based on the comparison.

FIG. 6 is a flow diagram illustrating step 406 of method 400 of FIG. 4in more detail, according to one embodiment. FIG. 6 illustrates only oneexample of how sentiment analyzer 202 determines a sentiment of apatron. Those skilled in the art would readily understand that the stepsdiscussed below in conjunction with FIG. 6 may factor into at least aportion of the sentiment analysis.

At step 602, body language analyzer 208 receives a plurality of framesof video from one or more data streams. For example, in someembodiments, sentiment analyzer 202 may receive one or more data streamsthat include one or more frames of video and one or more frames ofaudio. For purposes of analyzing body language of a patron 106, bodylanguage analyzer 208 requires at least the plurality of frames ofvideo.

At step 604, body language analyzer 208 parses the plurality of framesto evaluate one or more body positions or bodily movements of patron106. For example, body language analyzer 208 may track bodily movementof a patron 106 over discrete subsets of the plurality of frames. Inanother example, body language analyzer 208 may identify a position ofportions of patron's body, to determine a gesture or stance of patron106. In some embodiments, body language analyzer 208 may position one ormore plot points on one or more interest points of patron's body toevaluate the body positions and/or bodily movements.

At step 606, body language analyzer 208 may map the one or more bodymovements or body positions to one or more default gestures. Forexample, after body language analyzer 208 tracks body movement or bodilyposition of a patron 106, body language analyzer 208 compares theidentified body movements and/or bodily positions to one or more storedgestures.

At step 608, body language analyzer 208 compares the one or moregestures to one or more rules. For example, once body language analyzer208 has a set of gestures displayed and/or performed by patron 106, bodylanguage analyzer 208 compares the set of gestures to one or more rulesto determine whether the one or more gestures correspond to a particularsentiment.

At step 610, body language analyzer 208 generates an individualizedsentiment of the patron based on the comparison. For example, bodylanguage analyzer 208 may determine that patron 106 predominatelydisplayed gestures that typically correspond to negative connotations.As a result, body language analyzer 208 generates an individualizedsentiment that corresponds to a negative sentiment. In some embodiments,body language analyzer 208 may provide a more refined output. Forexample, body language analyzer 208 may determine a degree of negativity(or positivity) of patron's 106 sentiment based on the comparison.

FIG. 7 is a flow diagram illustrating step 406 of method 400 of FIG. 4in more detail, according to one embodiment. FIG. 7 illustrates only oneexample of how sentiment analyzer 202 determines a sentiment of apatron. Those skilled in the art would readily understand that the stepsdiscussed below in conjunction with FIG. 6 may factor into at least aportion of the sentiment analysis.

At step 702, audio analyzer 206 receives a plurality of frames of datafrom one or more data streams. In some embodiments, sentiment analyzer202 may receive one or more data streams that include one or more framesof video and one or more frames of audio. In other embodiment, sentimentanalyzer 202 may receive one or more data streams that include bothvideo and audio. In these embodiments, at step 704, audio analyzer 206extracts the audio portion from the one or more data streams for furtheranalysis.

At step 706, audio analyzer 206 may parse the extracted audio toidentify one or more key terms in the audio. In some embodiments, audioanalyzer 206 parses the audio on and individualized basis, andassociates extracted audio with an individual patron 106. In someembodiments, audio analyzer 206 parses the audio on a generalized basis,regardless of the patron 106 uttering the words. For example, audioanalyzer 206 may implement any speech recognition software to identifyone or more key terms in the extracted audio.

At step 708, audio analyzer 206 extracts the identified one or more keyterms from the extracted audio. For example, audio analyzer 206 extractsthe identified one or more key terms for a subsequent comparison of theone or more key terms. At step 710, audio analyzer 206 compares the oneor more key terms to one or more rules. For example, once audio analyzer206 has a set of extracted key terms, audio analyzer 206 compares theset of key terms to one or more rules to determine whether the one ormore key terms correspond to a particular sentiment.

At step 712, audio analyzer 206 generates a sentiment of the patronbased on the comparison. For example, audio analyzer 206 may determinethat patron 106 predominately displayed uttered one or more key termsthat typically correspond to a positive sentiment. As a result, audioanalyzer 206 may generate an individualized sentiment that correspondsto a positive sentiment. In some embodiments, audio analyzer 208 mayprovide a more refined output. For example, audio analyzer 208 maydetermine a degree of negativity (or positivity) of patron's 106sentiment based on the comparison.

Further, as evident to those skilled in the art, audio analyzer 206 mayfurther take into account one or more of tone, volume, and context ofthe one or more key terms. For example, audio analyzer 206 may take intoaccount the tone in which the one or more key terms were spoken duringthe comparison. In another example, audio analyzer may take into accountthe volume at which the one or more key terms were spoken during thecomparison. In yet another example, audio analyzer 206 may take intoaccount the context of the one or more key terms, by identifying one ormore words adjacent to the one or more key terms.

FIG. 8 is a flow diagram illustrating a method 800 of determining anoverall sentiment of a facility, according to one embodiment. Method 800is substantially similar to method 300 discussed above in conjunctionwith FIG. 3A. Although method 800 is discussed in conjunction withcomputing system 104, those skilled in the art would readily understandthat at least a subset of steps in method 800 may be performed bycomputing system 112.

Method 800 begins at step 802. At step 302, computing system 102receives a stream of data indicative of a sentiment of each patron of aduration, d. For example, data stream receiver 212 of sentiment analyzer202 may receive one or more streams of data from facility 102 thatinclude at least one of audio and visual cues

At step 804, sentiment analyzer 202 selects a first patron 106 in thedata stream. For example, the one or more data streams may include oneor more video data streams depicting patrons 106. Sentiment analyzer 202selects a first patron 106 depicted in the one or more video datastreams.

At step 806, sentiment analyzer 202 determines a sentiment of selectedpatron 106 based on one or more audio or visual cues of selected patron106. For example, sentiment analyzer 202 may determine a sentiment ofselected patron 106 by assigning a numerical value to patron 106corresponding to the sentiment of patron 106. Sentiment analyzer 202 maydetermine a sentiment of selected patron 106 based on one or more ofbody language, lip movement, audio recordings, or facial expressions ofpatron 106 over duration, d.

At step 808, sentiment analyzer 202 determines whether there are anyremaining patrons 106 in the one or more data streams for which asentiment has not been determined. If there are more patrons 106 in theone or more data streams for which a sentiment has not been determined,method 800 reverts to step 804 for selection of one of the remainingpatrons 106. If, however, sentiment analyzer determines that a sentimenthas been determined for each patron 106 in the one or more data streams,method 800 proceeds to step 810.

At step 810, sentiment analyzer 202 identifies a location of each patronwithin facility. For example, sentiment analyzer 202 may parse the oneor more data streams for visual evidence of where each patron is thefacility is located. Sentiment analyzer 202 may identify the location ofeach patron based on the one or more segments of the facility that weredefined by facility segmentor 214.

At step 812, sentiment analyzer 202 generates a localized sentimentcorresponding to each segmented location of the facility. For example,sentiment analyzer 202 generates a localized sentiment value based onthe individualized sentiments of each patron identified in the segmentedlocation. Generating a localized sentiment may aid in more accuratelydetermining the target of each patron's sentiment. For example, anegative sentiment exhibited over several patrons may be the result of aslow ordering line, as compared to the food or seating arrangement offacility.

In some embodiments, method 800 further includes step 814. At step 814,sentiment analyzer 202 may also generate an overall sentiment valuecorresponding to the overall sentiment of the facility. For example,sentiment analyzer 202 generates the overall sentiment value based onthe data set of individual sentiment values of each patron 106.Sentiment analyzer 202 may generate the overall sentiment value based ananalysis of the data set.

At step 816, sentiment analyzer 202 outputs the localized sentiments ofthe facility based on the localized sentiment values. For example,sentiment analyzer 202 may post the localized sentiments of facility 102on a social media site of facility 102. In another example, sentimentanalyzer 202 may post the localized sentiments of facility 102 on adedicated site maintained by computing systems 104. In some embodiments,sentiment analyzer 202 may further output the overall sentiment of thefacility based on the overall sentiment value.

FIG. 9 is a block diagram illustrating a computing system 900, accordingto one embodiment. In some embodiments, computing system 900 isrepresentative of computing systems 102 in FIG. 1. In some embodiments,computing system 900 is representative of computing systems 112 inFIG. 1. Computing system 900 may include a processor 904, a memory 906,a storage 908, and a network interface 910. In some embodiments,computing system 900 may be coupled to one or more I/O device(s) 912.I/O devices 920 may include one or more data recorders 922 and one ormore environmental factor streams 924. Data recorders 922 may berepresentative of one or more data recording devices 110. One or moreenvironmental factor streams 924 may include one or more computingsystems providing information relating to season, current date, currenttime, current weather, upcoming holidays, current events, and the like.

Processor 904 retrieves and executes program code 916 (i.e., programminginstructions) stored in memory 906, as well as stores and retrievesapplication data. Processor 904 is included to be representative of asingle processor, multiple processors, a single processor havingmultiple processing cores, and the like. Network interface 910 may beany type of network communications allowing computing system 900 tocommunicate externally via computing network 905.

Storage 908 may be, for example, a disk storage device. Although shownas a single unit, storage 908 may be a combination of fixed and/orremovable storage devices, such as fixed disk drives, removable memorycards, optical storage, network attached storage (SAN), storage areanetwork (SAN), and the like. As illustrated, storage 908 may includerecorded sentiment values 920. In some embodiments, recorded sentimentvalues 920 may include a plurality of patron 106 sentiment values overdiscrete durations (or time periods). Recorded sentiment values 920 maybe readily updated over time.

Memory 906 may include operating system 914, program code 916, andsentiment analyzer 918. Program code 916 may be accessed by processor904 for processing (i.e., executing program instructions). Program code916 may include, for example, steps discussed above in conjunction withFIGS. 3A-8. In a specific example, processor 904 may access program code916 to generative an overall sentiment of facility 102. Sentimentanalyzer 920 is configured to process one or more streams of data todetermine the overall sentiment of a facility (e.g., facility 102).Sentiment analyzer 920 may include one or more components to determineone or more of lip movements of patrons, words spoken by patrons, bodylanguage of patrons, and any other audio of visual cues by patrons thatcan be linked to a particular sentiment.

FIG. 10 is a block diagram illustrating a computing environment 1000,according to one embodiment. As illustrated, computing environment 1000includes computing system 1002 and management entity 1050 communicatingover network 1005. In some embodiments, computing system 1002 isrepresentative of personal computing device 108 in FIG. 1 and managemententity is representative of computing systems 104 in FIG. 1. Computingsystem 1002 may include a processor 1004, a memory 1006, a storage 1008,and a network interface 1010. In some embodiments, computing system 1000may be coupled to one or more I/O device(s) 1012.

Processor 1004 retrieves and executes program code 1016 (i.e.,programming instructions) stored in memory 1006, as well as stores andretrieves application data. Processor 1004 is included to berepresentative of a single processor, multiple processors, a singleprocessor having multiple processing cores, and the like. Networkinterface 1010 may be any type of network communications allowingcomputing system 1002 to communicate externally via computing network1005. For example, network interface 1010 allows external communicationwith management entity 1050.

Storage 1008 may be, for example, a disk storage device. Although shownas a single unit, storage 1008 may be a combination of fixed and/orremovable storage devices, such as fixed disk drives, removable memorycards, optical storage, network attached storage (SAN), storage areanetwork (SAN), and the like.

I/O devices 1012 may be in communication with computing system 1002. I/Odevices 1012 may include one or more data recorders 1022. Data recorders1022 may be representative of one or more microphones, front-facingcameras, or rear-facing cameras of computing system 1002.

Memory 1006 may include web client 1012, operating system 1014, andprogram code 1016. Program code 1016 may be accessed by processor 1004for processing (i.e., executing program instructions). Program code 1016may include, for example, steps for gathering one or more audio orvisual cues in facility, as well as transmitting the audio and visualcues to management entity 1050. Web client 1012 allows a user ofcomputing system 1002 to access a functionality of management entity1050. For example, web client 1012 may content managed by web clientapplication server 1052 on management entity 1050. The content that isdisplayed to a user of computing system 1002 may be transmitted from webclient application server 1050 to computing system 1002, andsubsequently processed by web client 1012 for display through agraphical user interface (GUI) of computing system 1002.

Management entity 1050 may be a computing system (substantially similarto computing system 900 of FIG. 9) in communication with computingsystem 1002. For example, management entity 1050 may receive one or morestreams of data recorded by computing system 1002. Management entity1050 further includes a sentiment analyzer 1054. Sentiment analyzer 1054is configured to process one or more streams of data to determine theoverall sentiment of a facility (e.g., facility 102). Sentiment analyzer1054 may include one or more components to determine one or more of lipmovements of patrons, words spoken by patrons, body language of patrons,and any other audio of visual cues by patrons that can be linked to aparticular sentiment.

Management entity 1050 may further be in communication with database1060. Database 1060 may include facility information 1062 for aplurality of facilities 1060. Within the information for each facilityis a sentiment data set 1064, which may be updated periodically, todetermine an overall sentiment of the facility.

While the foregoing is directed to embodiment described herein, otherand further embodiments may be devised without departing from the basicscope thereof. For example, aspects of the present disclosure may beimplemented in hardware or software or a combination of hardware andsoftware. One embodiment described herein may be implemented as aprogram product for use with a computer system. The program(s) of theprogram product define functions of the embodiments (including themethods described herein) and can be contained on a variety ofcomputer-readable storage media. Illustrative computer-readable storagemedia include, but are not limited to: (i) non-writable storage media(e.g., read-only memory (ROM) devices within a computer, such as CD-ROMdisks readably by a CD-ROM drive, flash memory, ROM chips, or any typeof solid-state non-volatile memory) on which information is permanentlystored; and (ii) writable storage media (e.g., floppy disks within adiskette drive or hard-disk drive or any type of solid staterandom-access memory) on which alterable information is stored. Suchcomputer-readable storage media, when carrying computer-readableinstructions that direct the functions of the disclosed embodiments, areembodiments of the present disclosure.

It will be appreciated to those skilled in the art that the precedingexamples are exemplary and not limiting. It is intended that allpermutations, enhancements, equivalents, and improvements thereto areapparent to those skilled in the art upon a reading of the specificationand a study of the drawings are included within the true spirit andscope of the present disclosure. It is therefore intended that thefollowing appended claims include all such modifications, permutations,and equivalents as fall within the true spirit and scope of theseteachings.

What is claimed:
 1. A method, comprising: receiving a first video streamcomprising one or more patrons in a facility and data indicative of asentiment of each of the one or more patrons from a camera positioned inthe facility; receiving a second video stream comprising a subset of theone or more patrons in the facility and data indicative of a sentimentof each patron in the subset of the one or more patrons from a mobiledevice of a first patron of the one or more patrons; for each patron inthe first video stream and the second video stream, parsing the firstvideo stream and second video stream to determine the sentiment of thepatron based at least on audio and visual cues of the patron captured inat least one of the first video stream and the second video stream;generating a sentiment value corresponding to determined sentiment ofeach patron in the first video stream and the second video stream, thesentiment value corresponding to an overall sentiment for the facility;and outputting the overall sentiment of the facility based on thegenerated sentiment value.
 2. The method of claim 1, wherein thesentiment of the patron comprises an attitude the patron is conveyingtoward the facility.
 3. The method of claim 1, further comprising:receiving a third video stream, the third video stream comprising asecond one or more patrons in the facility over a second time periodsucceeding the first time period, the third video stream comprising dataindicative of each of the one or more patrons over the second timeperiod; for each patron in the third video stream, parsing the thirdvideo stream to determine a second sentiment of the patron in the thirdvideo stream based at least on audio and visual cues of the patroncaptured in the third video stream during the second time period;aggregating one or more second sentiments corresponding to the one ormore patrons in a second data set indicative of a second overallsentiment of the facility over the second time period; appending thesecond data set to an overall data set that includes at least a data setof one or more sentiments over the first time period; generating anupdated sentiment value corresponding to the overall sentiment of thefacility spanning the first time period and the second overall sentimentof the facility spanning the second time period, based on the appendeddata set; and outputting the updated sentiment of the facility based onthe generated updated sentiment value.
 4. The method of claim 1, whereinparsing the first video stream and the second video stream to determinethe sentiment of the patron based at least on the audio and visual cuesof the patron captured in at least one of the first video stream and thesecond video stream, comprises: identifying one or more words spoken byevaluating one or more lip movements of the patron.
 5. The method ofclaim 1, wherein parsing the first video stream and the second videostream to determine the sentiment of the patron based at least on theaudio and visual cues of the patron captured in at least one of thefirst video stream and the second video stream, comprises: identifyingone or more facial expressions of the patron by evaluating one or morefacial movements of the patron.
 6. The method of claim 1, whereinreceiving the first video stream comprising the one or more patrons inthe facility and the data indicative of the sentiment of each of the oneor more patrons from the camera positioned in the facility comprises:receiving the first video stream corresponding to a bounded location inthe facility.
 7. The method of claim 1, wherein parsing the first videostream and the second video stream to determine the sentiment of thepatron based at least on the audio and visual cues of the patroncaptured in at least one of the first video stream and the second videostream, comprises: identifying one or more key terms uttered by thepatron, relating to one or more dimensions of the facility.
 8. A system,comprising: a processor; and a memory having programming instructionsstored thereon, which, when executed by the processor, performs one ormore operations comprising: receiving a first video stream comprisingone or more patrons in a facility and data indicative of a sentiment ofeach of the one or more patrons from a camera positioned in thefacility; receiving a second video stream comprising a subset of the oneor more patrons in the facility and data indicative of a sentiment ofeach patron in the subset of the one or more patrons from a mobiledevice of a first patron of the one or more patrons; for each patron inthe first video stream and the second video stream, parsing the firstvideo stream and second video stream to determine the sentiment of thepatron based at least on audio and visual cues of the patron captured inat least one of the first video stream and the second video stream;generating a sentiment value corresponding to determined sentiment ofeach patron in the first video stream and the second video stream, thesentiment value corresponding to an overall sentiment for the facility;and outputting the overall sentiment of the facility based on thegenerated sentiment value.
 9. The system of claim 8, wherein thesentiment of the patron comprises an attitude the patron is conveyingtoward the facility.
 10. The system of claim 8, wherein the one or moreoperation further comprise: receiving a third video stream, the thirdvideo stream comprising a second one or more patrons in the facilityover a second time period succeeding the first time period, the thirdvideo stream comprising data indicative of each of the one or morepatrons over the second time period; for each patron in the third videostream, parsing the third video stream to determine a second sentimentof the patron in the third video stream based at least on audio andvisual cues of the patron captured in the third video stream during thesecond time period; aggregating one or more second sentimentscorresponding to the one or more patrons in a second data set indicativeof a second overall sentiment of the facility over the second timeperiod; appending the second data set to an overall data set thatincludes at least a data set of one or more sentiments over the firsttime period; generating an updated sentiment value corresponding to theoverall sentiment of the facility spanning the first time period and thesecond overall sentiment of the facility spanning the second timeperiod, based on the appended data set; and outputting the updatedsentiment of the facility based on the generated updated sentimentvalue.
 11. The system of claim 8, wherein parsing the first video streamand the second video stream to determine the sentiment of the patronbased at least on the audio and visual cues of the patron captured in atleast one of the first video stream and the second video stream,comprises: identifying one or more words spoken by evaluating one ormore lip movements of the patron.
 12. The system of claim 8, whereinparsing the first video stream and the second video stream to determinethe sentiment of the patron based at least on the audio and visual cuesof the patron captured in at least one of the first video stream and thesecond video stream, comprises: identifying one or more facialexpressions of the patron by evaluating one or more facial movements ofthe patron.
 13. The system of claim 8, wherein receiving the first videostream comprising the one or more patrons in the facility and the dataindicative of the sentiment of each of the one or more patrons from thecamera positioned in the facility comprises: receiving the first videostream corresponding to a bounded location in the facility.
 14. Thesystem of claim 8, wherein parsing the first video stream and the secondvideo stream to determine the sentiment of the patron based at least onthe audio and visual cues of the patron captured in at least one of thefirst video stream and the second video stream, comprises: identifyingone or more key terms uttered by the patron, relating to one or moredimensions of the facility.
 15. A non-transitory computer readablemedium including one or more sequences of instructions that, whenexecuted by one or more processors, causes: receiving a first videostream comprising one or more patrons in a facility and data indicativeof a sentiment of each of the one or more patrons from a camerapositioned in the facility; receiving a second video stream comprising asubset of the one or more patrons in the facility and data indicative ofa sentiment of each patron in the subset of the one or more patrons froma mobile device of a first patron of the one or more patrons; for eachpatron in the first video stream and the second video stream, parsingthe first video stream and second video stream to determine thesentiment of the patron based at least on audio and visual cues of thepatron captured in at least one of the first video stream and the secondvideo stream; generating a sentiment value corresponding to determinedsentiment of each patron in the first video stream and the second videostream, the sentiment value corresponding to an overall sentiment forthe facility; and outputting the overall sentiment of the facility basedon the generated sentiment value.
 16. The non-transitory computerreadable medium of claim 15, wherein the sentiment of the patroncomprises an attitude the patron is conveying toward the facility. 17.The non-transitory computer readable medium of claim 15, furthercomprising: receiving a third video stream, the third video streamcomprising a second one or more patrons in the facility over a secondtime period succeeding the first time period, the third video streamcomprising data indicative of each of the one or more patrons over thesecond time period; for each patron in the third video stream, parsingthe third video stream to determine a second sentiment of the patron inthe third video stream based at least on audio and visual cues of thepatron captured in the third video stream during the second time period;aggregating one or more second sentiments corresponding to the one ormore patrons in a second data set indicative of a second overallsentiment of the facility over the second time period; appending thesecond data set to an overall data set that includes at least a data setof one or more sentiments over the first time period; generating anupdated sentiment value corresponding to the overall sentiment of thefacility spanning the first time period and the second overall sentimentof the facility spanning the second time period, based on the appendeddata set; and outputting the updated sentiment of the facility based onthe generated updated sentiment value.
 18. The non-transitory computerreadable medium of claim 15, wherein parsing the first video stream andthe second video stream to determine the sentiment of the patron basedat least on the audio and visual cues of the patron captured in at leastone of the first video stream and the second video stream, comprises:identifying one or more words spoken by evaluating one or more lipmovements of the patron.
 19. The non-transitory computer readable mediumof claim 15, wherein parsing the first video stream and the second videostream to determine the sentiment of the patron based at least on theaudio and visual cues of the patron captured in at least one of thefirst video stream and the second video stream, comprises: identifyingone or more facial expressions of the patron by evaluating one or morefacial movements of the patron.
 20. The non-transitory computer readablemedium of claim 15, wherein receiving the first video stream comprisingthe one or more patrons in the facility and the data indicative of thesentiment of each of the one or more patrons from the camera positionedin the facility comprises: receiving the first video streamcorresponding to a bounded location in the facility.